Zimbio, which publishes the celebrity news website of the same name, just announced that it has renamed itself Livingly Media. It's a logical change for the company as it expands beyond Zimbio.com, which was its first property, and which still accounts for the majority of its traffic. Founded in 2006, Livingly (a cross between "living" and "lovingly") launched the fashion site StyleBistro.com in 2010, and it recently acquired home decor publication Lonny Magazine.Source: http://feedproxy.google.com/~r/Techcrunch/~3/yX6MZGSG-J0/
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