The hype machine behind Nike shoe releases is only rivaled by Apple product releases, which is usually a good thing! But recently,
riots on shoe release days have caused The Swoosh to re-think its launch strategy. So much so that Nike has killed off midnight releases at its stores and will be using Twitter to sell its shoes.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/KhJswcETuPo/nike-is-killing-midnight-releases-and-creating-a-new-twitter-rsvp-system-to-sell-shoes
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