30M Users Strong, Kik Tries To Preserve Messaging Simplicity While Adding Features With Kik Cards

Waterloo-based mobile messaging app Kik, while immensely successful in its category, faced a problem: once you've nailed cross-platform messaging, and added group features, where do you go from there? Do too much, and you risk watering down the core product, the one that has helped Kik sign up over 30 million registered users who are coming on board at a rate of about 100,000 new user per day. Do too little, and you run the risk of becoming stagnant in an increasingly crowded marketplace.

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