NVIDIA Looking To Build Tegra Reference Devices Itself To Flood The Market, Report Claims

NVIDIA is hoping to win back mobile processor marketshare with a plan that involves building its own smartphone and tablet hardware designs and offering them white label to OEMs in Russia and China, according to a new report. The idea is that by doing that, NVIDIA gets complete control over hardware performance, while also undercutting the competition on price and hopefully flooding the market with devices based on its platform.

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