Google's One Today App Aims To Make Charitable Donations A More Social, And Frequent, Experience

Today, Google quietly ushered in a new application built on top of its nonprofit arm, Google.org. The app is called One Today, and it’s currently invite only for Android users at this time. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. This is a huge stumbling block for nonprofits usually, as people are afraid that their money won’t actually get spent on making a real difference. One Today aims to change that. Additionally, One Today has a social component to it, letting you set a cap to how much money you’ll match if your friends donate to a cause. By using Google Wallet, you can simply pay off your “donation balance” once all of your friends have used up your cap. It’s a pretty interesting way of crowdsourcing donations. When I talk to people about giving money to causes, the first problem they have is that they can’t find one that they’re passionate about. By allowing you to put the choice of who to donate in your friends’ hands, this problem simply goes away and there’s no excuse not to give. You don’t have to involve others though, as you can participate by yourself or interact with the app’s community. Currently, the landing page allows you to request an invite, even though the app itself is available for download on Google Play. If you open the app, you’re shown the invite screen yet again and there’s no word on when One Today will start opening itself up to users and donations. Some other interesting aspects of the app are that it’s populated only with nonprofits that Google.org is currently working with, so you know that they’re pre-screened. Other sites, such as Causes, are filled up with organizations that have little or no information about itself or what is done with the money that they’re raising. That’s clearly not the case with this app, according to the programs that will be pre-populated: Organizations can also register to be included. From the looks of the app screenshots, One Today seems extremely polished and well thought out. This is an app that Google hopes you use daily: The reason for putting this together is addressed in the app’s FAQ: Google has a long-standing commitment to supporting nonprofits and to do doing good. One Today makes

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