Blue Apps Are All Around But Blue Tones Get Less Of A Role In iOS 7′s Psychedelic Redesign

Why are so many apps blue? The obvious answer is many tech brands contain blue in their logo or tradedress. But why? What's with the love of blue tones? I ask because the number of blue icons on my phone has reached a kind of tipping point where I'm often firing up the wrong (blue) app. Apple's iOS 7 redesign is also pushing away from using lots of blue, towards a more balanced multicoloured look.

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